India has a thriving game design and development industry, offering a wide range of services to cater to both local and international clients. Here’s a breakdown of the types of game design and development services available in India:

1. Game Design Services

• Concept Development: Game ideas, storyboards, character arcs, game mechanics.

• Level Design: Creating levels that balance challenge and playability.

• Game Art & Asset Design:

  • 2D & 3D character design

  • Environment and background art

  • UI/UX design

• Prototyping: Basic versions of games to test concepts and mechanics.

2. Game Development Services

• Full-cycle Game Development: End-to-end creation from concept to deployment.

• Cross-platform Development: Games for PC, mobile, consoles, and web.

• Mobile Game Development:

  • iOS & Android platforms

  • AR & VR mobile games

• Web Game Development:

  • HTML5 and browser-based games

• Console Game Development:

  • PlayStation, Xbox, Nintendo (less common but growing)

3. Game Programming Services

• Unity3D Development: One of the most popular engines in India.

• Unreal Engine Development: For high-end AAA-style games.

• Custom Game Engine Development

• Multiplayer & Network Programming

4. Game Testing & QA

• Functional testing

• Performance testing

• Compatibility testing

• Compliance testing (for stores like Google Play, App Store)

5. Gamification Services

• Applying game mechanics to business, education, health, or training apps.

• Serious games and simulation development

6. Game Marketing & Publishing Support

• App store optimization (ASO)

• Game trailers and promo content

• Monetization strategies (ads, in-app purchases)

7. AR/VR/MR Game Development

• Augmented Reality (AR) games (e.g., location-based mobile games)

• Virtual Reality (VR) simulations and experiences

• Mixed Reality (MR) for educational or enterprise games

8. Co-Development & Outsourcing

• Supporting international game studios with: 

  • Asset creation

  • Animation

  • Level design

  • Code development