Social Media Marketing (Digital Marketing) Services

Here is a comprehensive list of social media marketing (SMM) services that fall under the broader umbrella of digital marketing, offered globally:


🔹 1. Social Media Strategy Development

  • Audience research & persona building

  • Competitive analysis

  • Platform selection (e.g., Facebook, Instagram, LinkedIn, TikTok, Twitter/X, Pinterest, YouTube)

  • Content calendar & posting schedule planning


🔹 2. Social Media Account Setup & Optimization

  • Creating and verifying business profiles

  • Bio/description optimization

  • Branding (profile picture, cover image, highlights)

  • Linking and integrations


🔹 3. Content Creation & Management

  • Graphic design (posts, stories, reels, ads)

  • Copywriting & captions

  • Hashtag research

  • Video production (shorts, reels, YouTube)

  • Animated/interactive content


🔹 4. Paid Social Media Advertising (PPC)

  • Facebook & Instagram Ads

  • LinkedIn Ads

  • TikTok Ads

  • Twitter/X Ads

  • Pinterest & Snapchat Ads

  • A/B testing, audience segmentation, conversion tracking


🔹 5. Influencer Marketing

  • Identifying niche influencers

  • Outreach & collaboration

  • Campaign management

  • Reporting on reach, engagement & ROI


🔹 6. Community Management

  • Monitoring & responding to comments/messages

  • Reputation management

  • Crisis communication

  • Customer engagement


🔹 7. Analytics & Reporting

  • Monthly/weekly performance reports

  • KPI tracking (reach, engagement, clicks, conversions)

  • Google Analytics & Meta Insights integration

  • ROI calculation


🔹 8. Social Media Automation

  • Scheduling tools setup (e.g., Buffer, Hootsuite, Sprout Social)

  • Chatbot integration (e.g., Messenger bots)

  • Auto-responses


🔹 9. Contest & Giveaway Management

  • Strategy and rules creation

  • Promotion & influencer involvement

  • Tracking and winner selection


🔹 10. Social Listening & Brand Monitoring

  • Monitoring brand mentions and sentiment

  • Competitor insights

  • Trend analysis


🔹 11. E-commerce Integration

  • Instagram/Facebook Shops

  • Pinterest Shopping integration

  • Social checkout strategies

  • Shoppable posts


🔹 12. Platform-Specific Services

  • LinkedIn B2B Lead Gen 

  • TikTok Trend & Challenge Marketing

  • YouTube Channel Management

  • Snapchat Geofilter Campaigns

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