Social Media Marketing (Digital Marketing) Services
Here is a comprehensive list of social media marketing (SMM) services that fall under the broader umbrella of digital marketing, offered globally:
1. Social Media Strategy Development
Audience research & persona building
Competitive analysis
Platform selection (e.g., Facebook, Instagram, LinkedIn, TikTok, Twitter/X, Pinterest, YouTube)
Content calendar & posting schedule planning
2. Social Media Account Setup & Optimization
Creating and verifying business profiles
Bio/description optimization
Branding (profile picture, cover image, highlights)
Linking and integrations
3. Content Creation & Management
Graphic design (posts, stories, reels, ads)
Copywriting & captions
Hashtag research
Video production (shorts, reels, YouTube)
Animated/interactive content
4. Paid Social Media Advertising (PPC)
Facebook & Instagram Ads
LinkedIn Ads
TikTok Ads
Twitter/X Ads
Pinterest & Snapchat Ads
A/B testing, audience segmentation, conversion tracking
5. Influencer Marketing
Identifying niche influencers
Outreach & collaboration
Campaign management
Reporting on reach, engagement & ROI
6. Community Management
Monitoring & responding to comments/messages
Reputation management
Crisis communication
Customer engagement
7. Analytics & Reporting
Monthly/weekly performance reports
KPI tracking (reach, engagement, clicks, conversions)
Google Analytics & Meta Insights integration
ROI calculation
8. Social Media Automation
Scheduling tools setup (e.g., Buffer, Hootsuite, Sprout Social)
Chatbot integration (e.g., Messenger bots)
Auto-responses
9. Contest & Giveaway Management
Strategy and rules creation
Promotion & influencer involvement
Tracking and winner selection
10. Social Listening & Brand Monitoring
Monitoring brand mentions and sentiment
Competitor insights
Trend analysis
11. E-commerce Integration
Instagram/Facebook Shops
Pinterest Shopping integration
Social checkout strategies
Shoppable posts
12. Platform-Specific Services
LinkedIn B2B Lead Gen
TikTok Trend & Challenge Marketing
YouTube Channel Management
Snapchat Geofilter Campaigns